Irish Stew Podcast
Irish Stew Podcast
S6E15: PJ Rigney - The Curious Mind Behind Irish Gunpowder Gin
Our Irish Stew Drinks Party is back with PJ Rigney, founder of The Shed Distillery--home of the breakout star of the burgeoning Irish gin category, Drumshanbo Gunpowder Irish Gin, along with its Sausage Tree Irish Vodka, and Drumshanbo Irish Whiskey.
The magic happened when PJ rolled the dice after an innovative career in the global drinks industry to strike out on his own.
“To build a distillery is one thing, to create the product is another thing, but to create a way of communicating to consumers to build a brand is another thing entirely,” he says.
PJ wanted his distillery to be in the wild, un-manicured heart of rural Ireland, a place of curiosity & inspiration, surrounded by nature, immersed in rich history. He found it all in the beautiful village of Drumshanbo Co.Leitrim, on the shores of Lough Allen, at the foothills of Sliabh an Iarainn (The Iron Mountain).
His Shed Distillery is now a major contributor to the Leitrim economy and a draw for spirits enthusiasts and tourists worldwide.
Join us as we explore the role of innovation and storytelling in spirits sector success straight from the curious mind of PJ Rigney.
Links
The Shed Distillery
Drumshanbo Gunpowder Irish Gin
PJ Rigney